NLP & Semantic SEO
Leverage Structured Data & Natural Language Processing (NLP) to dominate search.
SaaS SEO is Evolving
Search engines are evolving. With the rise of AI-driven algorithms, Google’s NLP capabilities, and entity-based search, old-school keyword stuffing and outdated ranking tactics no longer work.
To win in modern SEO for SaaS, you need a Semantic SEO strategy, one that aligns with Google’s NLP models, knowledge graphs, and AI-powered search experiences like SGE, ChatGPT, and Perplexity.
At Exalt Growth, we optimize your SaaS website for the next generation of search using Natural Language Processing (NLP) & Semantic SEO, ensuring:
- Higher rankings for long-tail & conversational queries
- Better visibility in Google’s AI-powered search results
- Enhanced topical authority & entity recognition
- Increased click-through rates from smarter search snippets
What is NLP & Semantic SEO?
NLP (Natural Language Processing)
NLP helps search engines understand the intent behind searches, not just match keywords. Google’s AI-driven models like BERT, MUM, and RankBrain prioritize content that mirrors human conversation and context.
Semantic SEO
Semantic SEO focuses on relationships between words, topics, and entities, helping Google connect your content to broader industry knowledge graphs. Instead of optimizing for individual keywords, you optimize for concepts and search intent.
Our NLP & Semantic SEO Strategy for SaaS
1. Deep Entity-Based Keyword Research
• Look beyond just traditional keywords, target AI-driven search intent.
• Optimize for Google’s Knowledge Graph & topic clusters.
• Implement latent semantic indexing (LSI) keywords for better topical relevance.
• Leverage our custom built tech stack to uncover gaps and opportunities in search.
2. Structuring Content for NLP & AI-Driven Search
• Create conversational, contextually rich content that aligns with NLP models.
• Use FAQs, Q&A structures, and semantic markup to win featured snippets.
• Leverage our bespoke frameworks to better connect entities and meaning behind the words.
• Improve content readability & sentiment analysis for higher engagement.
3. Advanced Internal Linking & Knowledge Graph Integration
• Build topic-based content clusters that strengthen topical authority.
• Implement entity-based linking to improve content relationships.
• Optimize for Google’s Knowledge Graph & AI citation sources.
4. Schema Markup & Structured Data Implementation
• Enhance search visibility with structured data markup (FAQ, How-To, Product, Review).
• Improve rich snippet eligibility for higher CTRs.
• Implement author, brand, and SaaS product schema for AI-driven search.
5. AI-Powered Content Optimization & Continuous Refinement
• Use real-time AI insights to analyze & improve content.
• Adapt content to Google’s evolving NLP models (BERT, MUM, etc.).
• Optimize for Google’s passage ranking & long-form semantic search queries.
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Organic traffic
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Organic traffic
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better choice than other SEO agencies?
Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.
Exalt Growth gets SaaS SEO. We take a top-down approach to SEO where we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
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