Our SaaS SEO Success Stories

SaaS SEO Case Studies: Real-World Growth from Dovetail & Cascade

Through real-world partnerships with high-growth SaaS brands like Dovetail and Cascade, we’ve proven how strategic, product-aligned SEO strategy can drive thousands of qualified visitors, reduce CAC, and build sustainable visibility in the SERPs.

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This article breaks down exactly how we helped these companies turn search into a primary acquisition lever, scaling to Series A and 10x traffic growth. Whether you’re a founder, growth marketer, or in-house SEO, these case studies serve as a blueprint for transforming organic search into a core part of your SaaS growth engine.

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Why Are SaaS SEO Case Studies Important?

SaaS SEO case studies provide real-world evidence of how effective SEO strategies translate into tangible business outcomes. For founders, marketers, and growth teams, these stories help demystify the process, offer practical blueprints, and demonstrate the ROI potential of SEO.

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Unlike theoretical guides, case studies showcase the impact of tailored tactics across different stages of SaaS growth from pre-Series A startups to scaling enterprises. They also help stakeholders visualize what’s possible when SEO is treated as a long-term, revenue-generating channel.

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Dovetail: 10x Growth Through SEO

Dovetail is a Sydney-based customer insights platform that enables teams to turn user feedback into actionable insights.

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Challenges:

• Despite being a well-funded Series A company, Dovetail had no prior SEO or growth marketing initiatives.

• Needed to validate SEO as a viable acquisition channel.

• Required internal buy-in and budget allocation for SEO efforts.

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Strategy & Execution:

• Conducted in-depth research on product, market, and customer pain points.

• Identified key topics under umbrella terms like “research,” “product development,” and “experience.”

• Developed a scalable SEO strategy focused on topical authority.

• Executed a domain migration to improve brand strength.

• Created hundreds of articles targeting specific user profiles and search intents.

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Results:

• 878% increase in monthly organic traffic.

• 9x growth in referring domains over 12 months.

• Expanded from 62 to 4,800+ top 3 keyword rankings in 18 months.

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Key Takeaways – Dovetail:

• A focused, topic-cluster strategy can help build authority quickly, even from scratch.

• Internal alignment and SEO buy-in are crucial for early execution success.

• Thoughtfully scaling content production is key to dominating high-intent keywords.

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Cascade: Creating a Category with Product-Led SEO

Cascade is a fully remote B2B SaaS company offering a strategy execution platform that helps teams plan, execute, and track strategies effectively.

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Challenges:

• Needed to create awareness for a new category; strategy execution.

• Faced long sales cycles and complex buyer journeys.

• Aimed to pivot from a sales-led to a product-led growth model.

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Strategy & Execution:

• Validated SEO as a scalable and defensible revenue channel.

• Leveraged product capabilities to templatize content at scale.

• Focused content creation around the umbrella topic of “strategy.”

• Built a comprehensive template library to meet a variety of strategic planning needs.

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Results:

• 670% increase in monthly organic traffic.

• 16x growth in referring domains over 24 months.

• Achieved 700+ top 3 keyword rankings for the template library.

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Key Takeaways – Cascade:

• Creating a scalable content engine rooted in product utility drives compounding organic growth.

• Templatized SEO content can position your product as the solution to diverse use cases.

• Building around a core topical theme (e.g., strategy) enhances brand relevance and rankings.

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These case studies demonstrate the power of a well-executed SEO strategy tailored to a company’s unique challenges and goals. By understanding the market, leveraging product strengths, and creating targeted content, both Dovetail and Cascade achieved remarkable growth in their organic search presence.

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If you’re ready to operationalize SEO as a core growth lever in your SaaS, check out our SaaS SEO Strategy Guide for a deeper look at our frameworks. Or if you’re looking to build a tailored SEO program that delivers compounding growth, explore our SaaS SEO Services and see how we can help.