SaaS SEO Results
Dovetail Organic Traffic
How We 10x Dovetail's Organic Growth
Discover how we scaled Dovetail, a $63M USD Series A funded B2B SaaS company's monthly organic traffic nearly 900% by establishing SEO as a predictable, sustainable growth channel.
In this case study, you'll learn the strategy and tactics we implemented to tackle the core challenge of capturing the markets adjacent to research.
Creating Cascade's Category Through Product-Led SEO
Learn how we grew Cascade, a $29M USD Series A funded B2B SaaS company, through Product-Led SEO.
This case study will show you how we addressed the challenge of creating a category and the strategy and tactics we implemented to achieve a 670% increase in monthly organic traffic + more.
Cascade Organic Traffic
Disrupting the outdated SEO Agency Model
Other SEO Agencies
Audit approach to SEO and isolates SEO from business challenges.
Top-down approach to SEO addressing core business challenges.
Can't forecast or ladder strategy up to revenue.
Clear forecast and reporting connecting strategy to revenue impact.
Implements same cookie cutter strategies in isolation from business.
Bespoke strategy tailored to your SaaS levers that integrates with GTM approach.
No knowledge of SaaS nuances, taking same approach to every client.
100% SaaS focused agency with highly contextual experience and expertise.
SaaS growth is a foreign language to these generic SEO agencies.
Understand how SEO fits into existing SaaS growth motions and models.
No personal guarantee, junior account manager developing your strategy.
Personal service guarantee, founder developed strategy.
SaaS SEO Services
What our Clients Say
Clutch Reviews
“Their ability to blend technical SEO, product-led content, and CRO into one unified growth engine sets them apart.”
“They were genuinely collaborative and felt like an extension of our team.”
Our Founder Guarantee
About Me
I’m Jack Boutchard, the founder of Exalt Growth and an expert in scaling SaaS companies through predictable, high-impact SEO strategies. With a proven track record of driving 10x organic growth, I help startups move from Seed to Series A and beyond using SEO frameworks designed for long-term success, seamlessly integrating with your go-to-market strategy.
My Personal Service Guarantee
At Exalt Growth, you’re not getting a cookie-cutter SEO plan, you’re getting a bespoke strategy tailored to your SaaS growth levers, developed to align with your GTM approach. Unlike other agencies that pass off work to junior SEOs, I personally develop your strategy to ensure high-impact execution and measurable results.
SaaS SEO Strategy Inquiries
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Frequently Asked
Questions
Why is Exalt Growth a better choice than other SEO agencies?
Exalt Growth specializes in SaaS SEO with deep expertise in product-led growth, feature-focused content, and full-funnel strategies. Unlike generalist agencies, we tie SEO directly to revenue metrics like MRR and SQLs, not just traffic. Our tailored, non-template strategies and proven case studies (e.g., Dovetail, Cascade) show how we drive real growth by aligning SEO with your product and user journey.
How do I choose the right SaaS SEO agency?
Look for an agency with proven SaaS experience, a portfolio of case studies with measurable outcomes, and deep knowledge of PLG (Product-Led Growth) models. Evaluate their understanding of your ICP, ability to create and execute topical maps, and their reporting clarity around metrics like CAC, MRR growth, and SQLs. Agencies like Exalt Growth stand out by offering specialized frameworks like Product-Led SEO and deep SaaS keyword research.
How important is SEO in a SaaS business?
SEO is critical for SaaS growth because it drives consistent, high-intent organic traffic that compounds over time. Unlike paid channels, SEO builds long-term visibility, reduces customer acquisition costs (CAC), and aligns with product-led growth by attracting users at all stages of the funnel. From capturing top-of-funnel searches to converting bottom-funnel keywords into demos or free trials, SEO plays a central role in scaling MRR and LTV sustainably.
How is SEO for SaaS companies different?
SEO for SaaS companies is unique because it targets the entire customer journey from awareness to decision using strategic content and keyword mapping across funnel stages. Unlike traditional businesses, SaaS firms often have dynamic content sources like user-generated pages, which act as scalable SEO assets. Additionally, SaaS SEO emphasizes product-led content and product related pages.
How can SaaS SEO improve my product visibility?
SaaS SEO enhances your product’s visibility by optimizing your website and content to rank higher in search engine results pages (SERPs). This includes targeting high-intent keywords used by your ideal customer profiles (ICPs), structuring content around pain points, and improving site architecture and technical SEO.
By aligning content with what your audience is searching for, SaaS SEO drives qualified, organic traffic that’s more likely to convert into free trial users, demos, or paid customers.
What strategies are effective for SaaS SEO?
Effective SaaS SEO strategies include:
Keyword Mapping to user journeys: Aligning bottom, middle, and top-funnel keywords to content types.
Content Clustering: Building topical authority around core themes with pillar pages and supporting articles.
Technical SEO Audits: Ensuring fast load times, crawlability, schema markup, and error-free indexing.
Link Building Campaigns: Earning authoritative backlinks via thought leadership and digital PR.
Product-Led Content: Incorporating features, use cases, and tutorials into SEO content for alignment with product value.
