Editorial SEO
We take a data-driven approach to SaaS SEO content building a predictable, scalable content engine that fuels organic traffic, pipeline, and ARR growth.
SEO Content strategy for SaaS
The top two frustrations among content marketers in 2025 are getting content to rank (77.6%) and meeting user intent/search intent (70.6%). Putting E-E-A-T at the heart of your strategy can be the solution to both.
1. Understand user Intent, product, problem
• Leverage sales and CS calls to learn more about customers and their pain points.
• Align with product on JTBD, use cases and the overall vision.
• Ideate topics that address the problem the product solves.
2. SaaS-Specific Keyword & Content Gap Research
• Identify high-intent, pain-point driven keywords.
• Map TOFU, MOFU, and BOFU content to the SaaS buyer journey.
• Uncover competitor content gaps to rank where they don’t.
3. High-Quality, AI-Optimized SEO Content Creation
• Create data-driven, authoritative long-form content.
• Optimize for Google’s NLP & AI-driven search (SGE, ChatGPT, Perplexity, etc.).
• Implement semantic SEO to dominate topical clusters.
4. Programmatic SEO for SaaS Content at Scale
• Generate high-intent landing pages using automated content frameworks.
• Implement dynamic internal linking for topical relevance & authority.
• Use programmatic FAQs & how-to guides to capture AI-driven search queries.
5. Thought Leadership & Product-Led Content
• Blend SEO with demand gen—balancing organic reach & conversion focus.
• Build pillar + cluster models to own SaaS industry topics.
• Integrate customer stories, case studies & data-backed insights.
6. Continuous Optimization & Performance Tracking
• Refresh & optimize content for ongoing traffic growth.
• Implement A/B testing on headlines, CTAs & content structure.
• Track content’s impact on pipeline, demo signups & revenue.
Types of SEO Content we Create for SaaS
Product-Led SEO Pages – Showcasing features, use cases, and solutions for search-driven demand.
Comparison & Alternative Pages – Ranking for bottom-funnel decision-stage searches.
SEO Content – Targeting pain points, jobs-to-be-done (JTBD), and industry trends.
Technical & Thought Leadership Content – Establishing credibility and authority.
Programmatic SEO Pages – Scaling organic growth through data-driven automation.
Resource Hubs & Knowledge Bases – Structured to win Google’s NLP and AI search.
Why SaaS Companies Trust us for SEO Content
- Content that ranks, converts, and drives pipeline, not just vanity traffic.
- Proven expertise in SaaS SEO, we know what works for Seed to Series A+ companies.
- Strategic, not just tactical, content aligned with business growth & revenue impact.
- AI & automation-driven approach, scaling SEO content efficiently.
SaaS SEO Engagements
It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?
$699
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
$7,499*
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
$ Bespoke
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
SEO Discovery
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
Strategy Development
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
Strategy Execution
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Who are the best B2B SaaS SEO agencies?
- Exalt Growth
- Skale
- Accelerate Agency
- Omniscient Digital
- SimpleTiger LLC
- MADX
- Directive
- Single Grain
- Codeless
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
