Product-Led SEO
Product-led SEO focuses on optimizing product-driven content that addresses user needs to attract high-intent users and convert them into signups, demos, and paying customers.
Our Product-Led SEO Approach for SaaS
1. Understand users, product, problem
• Leverage sales and CS calls to learn more about customers and their pain points.
• Align with product on JTBD, use cases and the overall vision.
• Ideate content and page types that address the problem the product solves.
2. SaaS-Specific Keyword & Content Gap Research
• Identify high-intent, pain-point driven keywords.
• Identify keywords tied to product adoption (features, integrations, industries).
• Uncover competitor content gaps to rank where they don’t.
3. Feature & Solution Page Optimization
• Optimize feature pages (e.g., “Goal-Tracking Software”) to rank for product-driven queries.
• Improve conversion-focused CTAs to maximize organic signups.
• Use schema markup & semantic SEO to enhance search visibility.
4. Integration & Use Case Pages at Scale
• Create scalable integration pages (e.g., “[Your SaaS] + [Tool] Integration”).
• Develop programmatic landing pages for industries, use cases, and feature variations.
• Automate internal linking strategies to strengthen topic authority.
5. Product Templates and sidecars
• Create landing pages of productised templates.
• Explore viability of extracting a component of the product and create web tool.
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Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better choice than other SEO agencies?
Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.
Exalt Growth gets SaaS SEO. We take a top-down approach to SEO where we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
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