Transactional SEO
Most SaaS companies struggle with organic traffic that doesn’t convert. If your SEO strategy is too focused on top-of-funnel content, you might get traffic, but not pipeline or revenue. Transactional SEO solves this by targeting high-intent searches, the queries users enter when they are ready to compare, buy, or take action.
Our Transactional SEO Approach for SaaS
1. High-Intent Keyword Research & Competitive Gap Analysis
• Identify bottom-funnel keywords where competitors are winning conversions.
• Analyze SERP intent & competitor strategies to create higher-converting pages.
• Prioritize high-CPC, high-converting queries that align with MQL & SQL generation.
2. Optimized BOFU Pages for Conversions
• Improve feature, solution, and pricing pages to convert organic traffic into signups.
• Create optimized CTA placements to drive trial & demo conversions.
• Use A/B-tested messaging, structured data, and NLP optimization for better rankings & engagement.
3. SEO-Optimized Use Case, JTBD & Alternate Pages
• Rank for competitor comparison searches (“Best Alternative to [Competitor]”).
• Develop specific data-backed use case and jobs to be done pages.
• Build persuasive competitor vs. your SaaS landing pages that drive decision-stage conversions.
4. Integration & API Page Optimization
• Optimize programmatic integration pages (“[Your SaaS] + [Tool] Integration”).
• Use structured data & AI-powered FAQs to increase search visibility & feature adoption.
• Improve internal linking structures to strengthen authority across use case pages.
5. Conversion-Focused Case Studies & Customer Stories
• Structure SEO-driven case study pages that rank & convert.
• Highlight business impact, ROI, and testimonials for high-converting pages.
• Optimize content to get featured in Google’s AI-driven search results.
6. Programmatic SEO for Scalable Transactional Content
• Automate high-intent landing page creation for different industries & use cases.
• Leverage dynamic internal linking to improve discoverability of transactional pages.
• Implement AI-powered content optimization to continuously improve rankings.
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Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better choice than other SEO agencies?
Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.
Exalt Growth gets SaaS SEO. We take a top-down approach to SEO where we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
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