SaaS Technical SEO

saas technical seo infographic

Technical SEO is a crucial element of a robust on page SEO strategy for a SaaS company. Factors like site speed, structured data markup, and internal linking are crucial elements of Technical SEO, and implementing them enables search engines to better understand and index your site.

‍Build a scalable, high-performance organic growth engine through Technical SEO & Programmatic SEO for SaaS companies, ensuring high search visibility, better crawling & indexing, and automated content scalability for sustainable growth.

Why SaaS companies need advanced Technical & Programmatic SEO

Most SaaS companies struggle with scalability and indexability, limiting their ability to grow organically. Technical SEO is the foundation that ensures:

- Your website is fast, crawlable, and optimized for search engines.

- Your SaaS platform’s pages (features, integrations, documentation) are indexed correctly.

- Your organic strategy can scale using automation & programmatic SEO.

Our Approach to Technical SEO & pSEO

For SaaS companies with multiple use cases, integrations, industries, or features, Programmatic SEO helps scale high-quality pages without manual effort.

What is Programmatic SEO?

Programmatic SEO automates the creation of thousands of optimized pages that target long-tail, high-intent search queries without sacrificing quality.

How We Implement Programmatic SEO for SaaS

Dynamic Landing Pages

• Generate highly optimized pages for integrations, features, industries, and use cases.

• Example: “Best [CRM] Integration for SaaS” → Dynamic pages for HubSpot, Salesforce, etc.

Automated Internal Linking & Content Relationships

• Use data-driven link structures to connect relevant pages for better topic authority.

• Example: A comparison page linking to feature-specific breakdowns automatically.

AI-Driven Content Scaling

• Use predefined content templates with unique, high-value content variations.

Enrich pages with FAQs, testimonials, structured data, and user-generated content.

SEO-Optimized API-Driven Pages

• Create search-friendly integration & documentation pages using API automation.

• Example: If you offer SaaS integrations, programmatically generate optimized pages for each.

Structured Data & Schema Markup for Enhanced Visibility

• Implement FAQ, How-To, Review, and Product schema to improve rich snippets.

• Optimize for Google’s Knowledge Graph & AI-driven search results.

Structuring Technical SEO

We identify and fix SEO blockers that prevent search engines from crawling and indexing your pages effectively.

Crawlability & Indexing Optimization

• Resolve crawl errors, orphan pages, and duplicate content issues.

• Optimize robots.txt, XML sitemaps, and canonical tags for correct indexing.

• Implement Google’s Core Web Vitals & page experience updates.

Site Architecture & Internal Linking

• Restructure site hierarchy for better discoverability of SaaS features & solutions pages.

• Implement scalable internal linking strategies for increased authority flow.

• Optimize navigation to reduce bounce rates & improve UX signals.

Performance & Core Web Vitals Optimization

• Optimize for fast page speeds with image compression, caching, and minification.

• Improve mobile-first indexing & responsive design.

• Enhance server response times, lazy loading, and script execution.

SaaS SEO Engagements

It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?

Strategy Discovery

$699

USD

Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.

  • Align on product, business model, goals
  • Understand pain points, buyer journey
  • Analyze SEO & content approach
  • Technical SEO audit
  • Identify advantages & SEO levers
Get Started
Strategy Development

$7,499*

USD

We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.

  • Align on challenges, growth motions, levers
  • Understand product, adjacent JTBD
  • Competitor & search research
  • Develop SaaS SEO strategy & tactics
  • Present strategy & forecast growth
Get Started
Strategy Execution

$ Bespoke

USD

How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.

  • Execution of SEO strategy & tactics
  • Programmatic/Editorial content creation
  • Total channel ownership
  • Weekly reporting updates
  • Monthly strategy call + Slack communication
Get Started
Project

SEO Discovery

USD

Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.

  • Align on product, business model, goals
  • Understand pain points, buyer journey
  • Analyze SEO & content approach
  • Technical SEO audit
  • Identify advantages & SEO levers
Get Started
Project

Strategy Development

USD

We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.

  • Align on challenges, growth motions, levers
  • Understand product, adjacent JTBD
  • Competitor & search research
  • Develop SaaS SEO strategy & tactics
  • Present strategy & forecast growth
Get Started
Ongoing

Strategy Execution

USD

How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.

  • Execution of SEO strategy & tactics
  • Programmatic/Editorial content creation
  • Total channel ownership
  • Weekly reporting updates
  • Monthly strategy call + Slack communication
Get Started

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Become Our Next Growth Success Story

↑ 878%

Organic traffic

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↑ 670%

Organic traffic

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Frequently Asked
Questions

01

How long does the on-boarding process usually take?

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Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.

02

What is the minimum contract length?

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We are a bespoke agency and understand that engagement needs differ from business to business.

We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.

For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.

03

Why Exalt Growth is a better choice than other SEO agencies?

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Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.

Exalt Growth gets SaaS SEO. We take a top-down approach to SEO where we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.

04

Why Exalt Growth is a better solution than hiring in-house?

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It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.

With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.

05

Who do we work with?

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Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.

If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.