SaaS SEO Strategy
We craft data-driven SEO strategies that drive compounding organic growth for SaaS companies taking them from Seed to Series A and beyond.
Unique Approach to SaaS SEO
SaaS SEO strategy defines top-down how a business leverages its competitive advantages to solve its core challenges through SEO. It outlines the differentiated approach the business takes to executing specific SEO tactics to overcome these challenges.
This ensures we create a differentiated and defensible SEO strategy that ladders up to generate predictable, scalable, and attributable revenue growth.
To stay ahead in this evolving SEO landscape, we've developed a unique approach to optimize for users' needs, traditional search engines, and LLM-driven generative search, positioning our clients for sustained visibility in the future of search.
Our Proven Framework
SEO discovery is the critical decision-making process that guides our prioritization.
This process consists of two key phases: gaining a deep understanding of the business and clearly defining the core SEO challenges.
Understand the Customer, Product, Business & Market
- - Product functionality, core solution it provides, and adjacent jobs to be done
- - Core and adjacent pain points of the customer
- - The buyer journey
- - Main business challenges, goals, metrics
- - Gap between your current performance and goal
- - Overarching business and GTM strategy
- - Business model and existing growth motions
- - Existing resources and competitive advantages
- - Assets, resources, and growth in comparison to competitors
-
Understand the SEO Landscape
- - Current SEO Strategy - acquisition, activation, monetization, retention from SEO (& PPC) - What’s working? Driving traffic? Engaging, and converting?
- - SEO levers - Do we aggregate or integrate content? Is there potential to evolve?
- - Existing content approach - What are our current topics? What topics align with our product(s), and which do we need to win?
- - Technical SEO debt
- - Competitors SEO strategies
- - Buyer journey in search, How does our target audience search? Specific language used?
- - Solutions, use cases, and jobs-to-be-done in search environment
- - Topics - search volume, difficulty, semantic relevance, intent, and estimated conversion %
Bringing the “Why” and “What” Together
Our strategy will define top-down how we’re leveraging our competitive advantages to solve our core challenges through SEO. It outlines the differentiated approach we’ll take to overcome these challenges.
SaaS SEO Engagements
It's time to stop paying generic agencies for a straight out-of-the-box SEO strategy that will not generate results. We 10x Dovetail's organic traffic and scaled Cascade's from Seed to a $29M USD Series A with our strategies. Is your SaaS next?
$699
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
$7,499*
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
$ Bespoke
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
SEO Discovery
USD
Why isn't SEO working? We analyze your SEO strategy & perform website discovery to provide prioritized actionable recommendations.
- Align on product, business model, goals
- Understand pain points, buyer journey
- Analyze SEO & content approach
- Technical SEO audit
- Identify advantages & SEO levers
Strategy Development
USD
We don't understand how or have time to develop SEO? We align, research, and develop your bespoke top down SaaS SEO strategy.
- Align on challenges, growth motions, levers
- Understand product, adjacent JTBD
- Competitor & search research
- Develop SaaS SEO strategy & tactics
- Present strategy & forecast growth
Strategy Execution
USD
How do we generate revenue through SEO? We execute your SEO strategy & tactics, turning SEO into your scalable CAC channel.
- Execution of SEO strategy & tactics
- Programmatic/Editorial content creation
- Total channel ownership
- Weekly reporting updates
- Monthly strategy call + Slack communication
Request Your Free consultation
Become Our Next Growth Success Story
↑ 878%
Organic traffic
↑ 670%
Organic traffic
Frequently Asked
Questions
How long does the on-boarding process usually take?
Typically, 7-10 business days for a new ongoing client. In this time we align on brand and goals, strategize, and kick off the new account internally. This allows us to get set up for success without rushing the process.
What is the minimum contract length?
We are a bespoke agency and understand that engagement needs differ from business to business.
We provide month-to-month SEO advisory and deliver services in a project capacity, where the contract is for that arrangement.
For clients where we own SEO, we have a 6-month contract minimum to ensure the effective execution of the strategy and tactics.
Why Exalt Growth is a better choice than other SEO agencies?
Most SEO agencies approach SEO from an audit mindset, focusing on the technical aspects of SEO and using outdated tactics. This doesn't create that step change in growth or generate revenue like promised.
Exalt Growth gets SaaS SEO. We take a top-down approach to SEO where we leverage your specific business model and competitive advantages to generate predictable, scalable, and attributable revenue growth.
Why Exalt Growth is a better solution than hiring in-house?
It's a hard and time-consuming process to establish a successful SEO function. You must find, train, and pay SEO Strategists, Content Managers, Writers, and Designers. This is even challenging without considering the experience and contextual knowledge these people need to create and execute an effective SaaS SEO strategy.
With Exalt Growth, you get proven SaaS SEO experts who will generate results in the background giving you back time to focus on the core function of your SaaS.
Who do we work with?
Our proven area of expertise is establishing and scaling SEO as a revenue generation channel at funded B2B SaaS companies. The majority of our work is done within this space.
If you're interested in our approach to SEO, please reach out, even if you're not a SaaS as we can provide you value.
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