Top 14 B2B SEO Agencies for 2025

In today’s digital-first world, B2B companies need a strategic approach to SEO to attract, engage, and convert high-value leads. Unlike B2C, where quick sales cycles dominate, B2B SEO agencies focus on long-term, high-intent strategies that align with complex buyer journeys.

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With leading B2B SaaS companies seeing up to 702% ROI from SEO and hitting breakeven in 7 months on average, not investing in SEO means falling behind.

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With the right B2B SEO agency, you can build a predictable and scalable SEO function that drives sustained revenue growth. Whether you’re a SaaS startup scaling from Seed to Series A or an established enterprise looking to dominate organic search, choosing the right SEO partner is crucial.

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In this guide, we’ve compiled a list of the top B2B SEO agencies that specialize in SEO for SaaS, enterprise brands, and B2B marketing services.

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Related readings:

• - Guide to developing B2B SaaS SEO strategy
  - SaaS tools for executing SEO strategy
• - What do SaaS SEO agencies do?
• - SaaS SEO case studies

• - SaaS SEO services

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What to Look for in a B2B SEO Agency?

B2B SEO refers to the process of optimizing a website to attract organic traffic from business users. The overarching aim is to improve the visibility and ranking of the site in search engine results pages (SERPs), driving more traffic and conversions.

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Before diving into the list, let’s break down the key factors that separate the best B2B SEO agencies from the rest:

• Industry Experience – The best agencies understand the nuances of B2B SEO and how it differs from traditional SEO marketing services.

• Proven Track Record – Look for agencies with case studies showing how they have helped SaaS companies, enterprise brands, and B2B businesses grow organically.

• Full-Funnel SEO Strategy – The best B2B SEO agencies go beyond just rankings; they focus on conversion-driven content marketing, link building, and technical SEO.

• Data-Driven Approach – A strong B2B SEO agency should use analytics and SEO automation to improve decision-making and ROI.

• Customization & Scalability – Whether you’re a startup or an enterprise, your SEO strategy should be tailored to your business stage and growth goals.

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Top 14 B2B SEO Agencies

Several B2B SEO agencies have established strong reputations for enhancing rankings. Here are some notable options:

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1. Exalt Growth
2. Directive
3. Siege Media
4. Ten Speed
5. Straight North
6. RevenueZen
7. Sure Oak
8. SEOProfy
9. Omniscient Digital
10. Growth Plays
11. Matter Made
12. WebFX
13. Powered by Search
14. TripleDart

In the competitive landscape of B2B SEO, several companies have distinguished themselves through innovative strategies, comprehensive services, and proven results. Here are some standout companies in the B2B SEO market:

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1. Exalt Growth - B2B SEO Agency for SaaS Companies

Exalt Growth is a B2B SEO agency based in Sydney, Australia that specializes in providing bespoke solutions to B2B SaaS companies. They offer tailored services across organic growth, this includes SEO strategy, keyword research, competitor analysis, technical SEO, content strategy, and more. Exalt Growth has worked and had success with big names in the B2B SaaS industry, such as, Dovetail and Cascade.

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Date Established: 2019

Headquarters Located: Sydney, Australia.

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Notable B2B SEO Services

1. SEO Strategy
2. Content Strategy
3. Competitor Analysis
4. Transactional SEO
5. Editorial SEO
6. Programmatic SEO
7. Technical SEO
8. Generative Engine Optimization
9. Semantic SEO

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Notable B2B Clients

1. Dovetail - $89 Million Series A funded B2B SaaS company
2. Cascade - $40 Million Series A funded B2B SaaS company

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They engage on a project, advisory, or ongoing basis. So whether you're looking to solve a specific challenge, or have someone own SEO end to end, Exalt Growth has the expertise to provide your solution.

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SEO isn't dead. With nearly 3/4 of all online experiences starting by using a search engine, and SEO driving 24% of all SaaS traffic, second only to direct traffic at 60%. SEO is more important than ever.

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To stay ahead in this evolving SEO landscape, we've developed a unique approach to optimize for users' needs, traditional search engines, and LLM-driven generative search, positioning our clients for sustained visibility in the future of search. Get in touch to see how we can 10x your growth through SEO.

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2. Directive Consulting

Directive is a marketing agency specializing in the B2B industry, offering services such as content and SEO, paid media, conversion rate optimization, and performance design. Their Customer Generation methodology focuses on driving qualified pipeline growth, emphasizing revenue over mere traffic metrics.

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Directive has collaborated with prominent tech brands, including Amazon, Uber Freight, and Calendly, delivering tailored strategies that align with clients' business objectives. Their comprehensive approach integrates creative design with data-driven tactics to enhance brand visibility and conversion rates.

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Date Established: 2014

Headquarters Located: Irvine, California, USA

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Notable Services

• Customer Generation methodology

• On-Page SEO

• Content Production

• Technical SEO

• Conversion Rate Optimization (CRO)

• Revenue Operations (RevOps)

• Go-to-Market Strategy  

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Notable Clients

• Amazon

• Uber Freight

• Snap Inc.

• Calendly

• Adobe

• Cisco

• ZoomInfo

• Gong

• SentinelOne

• Samsung

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3. Siege Media

Overview: Siege Media is a full-service SEO agency dedicated to facilitating business growth through compelling content. They emphasize user experience, ensuring optimized UX and SEO throughout client websites. Strengths: Specializes in premium SEO content, particularly for SaaS companies.

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Date Established: 2012

Headquarters Located: San Diego, California, USA (100% remote team)

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Notable Services

• SEO-Focused Content Marketing

• Content Strategy & Creation

• Link Building & Digital PR

• Technical SEO

• Content Localization  

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Notable Clients

• Asana

• Intuit

• Casper

• Zapier

• Figma

• Zendesk

• Airbnb

• Kraken  

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4. Ten Speed

Ten Speed is an SEO and content marketing agency that partners with Seed to Series C SaaS companies. Founded by Nate Turner and Kevin King, who previously built and scaled the SEO-focused content engine at Sprout Social, Ten Speed brings deep expertise and high-quality tactical implementation to companies aiming to enhance their organic growth. Their comprehensive services include strategy and SEO consulting, content creation, routine optimization, and content distribution, all tailored to drive meaningful business impact.

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• Date Established: 2020
• Headquarters Located: Chicago, Illinois, USA  

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Notable Services

• SEO Strategy & Consulting

• • Content Creation (Writing and Editing)

• • Routine Optimization and Updating of Existing Content

• • Content Distribution (via Social Media)

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Notable Clients

• • Workvivo
  

• • Teamwork

• • Gorgias

• • Metadata

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5. Straight North

With over 25 years of experience, Straight North is a digital marketing agency offering data-driven SEO services tailored for mid-market B2B companies. Straight North has a proven track record of significantly improving SEO performance, leading to increased web traffic and lead generation for its clients.

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• Date Established: 1997  
• Headquarters Located: 1001 W. 31st Street, Suite 100, Downers Grove, Illinois, USA  
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Notable Services

• • Search Engine Optimization (SEO): Comprehensive SEO services including national, local, e-commerce, and enterprise SEO strategies.
  • • Paid Advertising (PPC): Management of search, shopping, display, and social advertising campaigns.
  • • Web Design & Development: Creation of high-performing, visually engaging, and on-brand websites that drive results.
  • • Creative Services: Production of marketing and communication materials that effectively promote brand, products, and services.
  • • Lead Validation & Reporting: Unique methodology to track, validate, and report sales leads in real-time, enhancing marketing effectiveness.  
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Notable Clients

• • Whip Around – A fleet inspections and maintenance B2B SaaS platform.

• • Musicians Made – A local music school offering private lessons.

• • Elevate Counseling – A mental health counseling service.  

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6. RevenueZen

RevenueZen is a Portland-based B2B SEO and content marketing agency known for helping early-stage and growth-stage companies build predictable pipelines through organic strategies. Since 2017, they’ve worked with high-growth B2B brands like Lightyear and Expensify, offering services such as SEO, content creation, sales enablement, and LinkedIn thought leadership. RevenueZen blends deep technical SEO with modern storytelling to turn search visibility into real revenue outcomes.

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Date Established: 2017

Headquarters Located: Portland, Oregon, USA

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Notable Services

• B2B SEO services

• B2B content marketing

• Generative Engine Optimization (GEO)

• Technical SEO

• Conversion Rate Optimization (CRO)

• Analytics and performance reporting

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Notable Clients

• • Amazon
• • Pilot
• • Lightyear
• • Expensify
• • Smartsheet
• • Incfile

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7. Sure Oak

Sure Oak is renowned for its comprehensive and customized SEO strategies that drive measurable results. Their commitment to quality, personalization, and expertise has positioned them as a trusted partner for businesses seeking to enhance their online presence and achieve sustainable growth.

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• Date Established: 2017
• Headquarters Located: 77 Sands Street, 6th Floor, Brooklyn, New York, USA
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Notable Services

• Full-Service SEO Campaigns

• • Technical SEO

• • On-Page Optimization

• • Custom Link Building

• • SEO Content Writing

• • Conversion Rate Optimization (CRO)

• • Paid Search & Paid Social Advertising

• • Website Design & Development

• • Marketing Data Optimization    

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Notable Clients

• Monday.com

• • Zenpack

• • APS Payroll  

8. SEOProfy

• SeoProfy is renowned for its data-driven SEO strategies, delivering measurable results across various industries. With a team of over 200 specialists, they have successfully partnered with clients in more than 45 countries, offering services in 12 languages. Their commitment to transparency, tailored strategies, and ROI-focused outcomes has established them as a trusted partner for businesses seeking to enhance their online presence.
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• Date Established: 2012  
• Headquarters Located: Miami, Florida, USA  

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Notable Services

• • Enterprise SEO

• • International SEO

• • Technical SEO

• • Link Building & Digital PR

• • SEO Audits & Consulting

• • On-Page Optimization

• • Keyword Research

• • Local SEO

• • Content Marketing

• • Conversion Rate Optimization (CRO)  

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Notable Clients

• • Preply

• • Jooble

• • FXTM

• • DMarket

• • Autodoc

• • VistaCreate

• • Yolo

• • 3Commas

• • TemplateMonster

• • GlexSoft  

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9. Omniscient Digital

• Omniscient Digital is an organic growth agency specializing in transforming content and SEO into effective growth channels for B2B software companies. Founded in 2019 and headquartered in Austin, Texas. Their services encompass SEO and content strategy, content production, optimization, link building, technical SEO, and digital marketing analytics.
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• Omniscient Digital has collaborated with notable clients such as Jasper, Order.co, Vendr, and Hotjar, delivering significant results. Their approach is data-driven and tailored, focusing on meaningful KPIs like qualified leads, pipeline, and revenue, making them a valuable partner for SaaS companies aiming to enhance their online presence and drive sustainable growth.
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• Date Established: 2019  
• Headquarters Located: Austin, Texas, USA
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Notable Services

• • • SEO & Content Strategy

• • • Content Production

• • • Content Optimization

• • • Link Building & Digital PR

• • • Technical SEO

• • • Digital Marketing Analytics

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Notable Clients

• • • SAP
    
    • • • Adobe
    • • • Loom
    • • • Hotjar
    • • • Asana
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10. Growth Plays

• Growth Plays specializes in delivering strategic SEO and content marketing services tailored for B2B SaaS companies. Their approach focuses on aligning content with product marketing and demand generation efforts, ensuring that SEO initiatives drive meaningful business outcomes.
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• By emphasizing thought leadership and comprehensive content strategies, Growth Plays helps clients enhance their online visibility and generate qualified leads.
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• Date Established: 2018
• Headquarters Located: Los Angeles, California, USA
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Notable Services:

• B2B SaaS SEO Strategy

• Content Strategy & Thought Leadership

• Product Marketing Alignment

• Demand Generation

• Technical SEO Audits

• Keyword Research & Content Audits

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Notable Clients:

• Calendly

• Lattice

• Cortex

• Heap

• Podia

• Hopin

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11. Matter Made

Matter Made specializes in accelerating growth for B2B SaaS companies through tailored demand generation programs. Their comprehensive approach integrates SEO with paid media, RevOps, and content strategy to drive sustainable revenue growth.

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• Date Established: 2016  
• Headquarters Located: Denver, Colorado, USA
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Notable Services

• • Demand Generation
  • • Content Marketing Strategy

• • Marketing Automation

• • Conversion Rate Optimization (CRO)

• • Search Engine Optimization (SEO)  

Notable Clients

• • Calm
  • • G2

• • Dropbox

• • Loom

• • Yelp    

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12. WebFX

• WebFX is a full-service digital marketing agency with over 25 years of experience, specializing in customized strategies to enhance online visibility and drive revenue for businesses across various industries. Their comprehensive B2B SEO services encompass on-page optimization, technical SEO, content marketing, and link building, all tailored to meet the unique challenges of SaaS companies.
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• Date Established: 1996  
• Headquarters Located: 1705 N Front St, Harrisburg, Pennsylvania, USA
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Notable Services

• • B2B SaaS SEO Strategy

• • Enterprise SEO

• • Technical SEO Audits

• • Content Marketing & SEO Copywriting

• • Generative Engine Optimization (GEO)

• • Conversion Rate Optimization (CRO)

• • RevenueCloudFX – Proprietary Marketing Technology

• • AI-Powered SEO Services

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Notable Clients

• Conestoga Wood Specialties

• • Muni-Link

• • PMBA

• • Various B2B clients across diverse industries  

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13. Powered by Search

Is a distinguished B2B marketing agency specializing in demand generation strategies that integrate SEO, paid media, content marketing, and revenue operations. Their methodology has been instrumental in generating over $100 million in pipeline annually for more than 100 B2B companies worldwide.

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With a global, fully distributed team, Powered by Search emphasizes a client-centric approach, connecting clients directly with senior consultants to eliminate traditional agency bottlenecks. Their comprehensive services encompass demand generation strategy, SEO, and content marketing, making them a pivotal partner for B2B companies aiming to enhance their online presence and achieve sustainable growth.

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Date Established: 2009

Headquarters Located: Toronto, Ontario, Canada

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Notable Services

• Demand Generation Strategy

• Search Engine Optimization (SEO)

• Paid Advertising (PPC)

• Account-Based Marketing (ABM)

• Content Marketing & Publishing

• Digital PR & Link Building

• HubSpot Marketing Operations & RevOps

• SaaS Web Design & Development  

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Notable Clients

• VMware

• Varonis

• Fortra

• Basecamp

• Elastic

• TouchBistro

• iWave

• PointClickCare

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14. TripleDart Agency

• TripleDart is a specialized SEO agency dedicated to driving measurable growth for B2B. Their comprehensive suite of services includes on-page optimization, technical SEO, content marketing, and strategic link-building, all tailored to the unique challenges of B2B.
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• By focusing on product-led content and topical authority, TripleDart aims to enhance organic traffic and conversion rates for their clients. Their data-driven approach and commitment to aligning with business goals have earned them a reputation as a reliable partner for companies seeking to improve their search engine visibility and revenue.
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• Date Established: December 2020  

• Headquarters Located: Plano, Texas, USA, and Bangalore, India
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Notable Services

• • • • • Performance SEO: Drives organic growth through scalable keyword targeting, backlinking, and rapid content production.

• • • • • • Content Marketing & Thought Leadership: Builds authority with strategic, high-quality content tailored to B2B SaaS audiences.

• • • • • • Marketing automation and attribution
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Notable Clients

• • • • ByteDance
  • • Freshworks
  • • Sprinklr
  • • MoEngage
  • • Airbase
  • • SpotDraft
  • • Plivo
  • • Rezolve.ai
  • • Docupilot

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How to Choose the Best B2B SEO Agency for Your Business?

Selecting the right B2B SEO agency depends on your industry, goals, and budget. Here are some key questions to ask:

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1. Does the agency have experience with B2B SaaS, enterprise SEO, or complex buyer journeys?‍
2. Can they show proven results and case studies relevant to your niche?
3. Do they offer custom SEO marketing services that align with your business goals?
4. What SEO tools, reporting, and automation do they use?
5. Can they scale their SEO strategy as your business grows?

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B2B SEO Agency Case Studies

Through real-world partnerships with high-growth B2B SaaS brands like Dovetail and Cascade, we’ve proven how strategic, product-aligned SEO strategy can drive thousands of qualified visitors, reduce CAC, and build sustainable visibility in the SERPs.

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Dovetail: 10x Growth Through SEO

Dovetail is a Sydney-based customer insights platform that enables teams to turn user feedback into actionable insights.

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Challenges:

• Despite being a well-funded Series A company, Dovetail had no prior SEO or growth marketing initiatives.

• Needed to validate SEO as a viable acquisition channel.

• Required internal buy-in and budget allocation for SEO efforts.

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Strategy & Execution:

• Conducted in-depth research on product, market, and customer pain points.

• Identified key topics under umbrella terms like “research,” “product development,” and “experience.”

• Developed a scalable SEO strategy focused on topical authority.

• Executed a domain migration to improve brand strength.

• Created hundreds of articles targeting specific user profiles and search intents.

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Results:

• 878% increase in monthly organic traffic.

• 9x growth in referring domains over 12 months.

• Expanded from 62 to 4,800+ top 3 keyword rankings in 18 months.

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Key Takeaways – Dovetail:

• A focused, topic-cluster strategy can help build authority quickly, even from scratch.

• Internal alignment and SEO buy-in are crucial for early execution success.

• Thoughtfully scaling content production is key to dominating high-intent keywords.

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Cascade: Creating a Category with Product-Led SEO

Cascade is a fully remote B2B SaaS company offering a strategy execution platform that helps teams plan, execute, and track strategies effectively.

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Challenges:

• Needed to create awareness for a new category; strategy execution.

• Faced long sales cycles and complex buyer journeys.

• Aimed to pivot from a sales-led to a product-led growth model.

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Strategy & Execution:

• Validated SEO as a scalable and defensible revenue channel.

• Leveraged product capabilities to templatize content at scale.

• Focused content creation around the umbrella topic of “strategy.”

• Built a comprehensive template library to meet a variety of strategic planning needs.

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Results:

• 670% increase in monthly organic traffic.

• 16x growth in referring domains over 24 months.

• Achieved 700+ top 3 keyword rankings for the template library.

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Key Takeaways – Cascade:

• Creating a scalable content engine rooted in product utility drives compounding organic growth.

• Templatized SEO content can position your product as the solution to diverse use cases.

• Building around a core topical theme (e.g., strategy) enhances brand relevance and rankings.

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These case studies demonstrate the power of a well-executed SEO strategy tailored to a company’s unique challenges and goals. By understanding the market, leveraging product strengths, and creating targeted content, both Dovetail and Cascade achieved remarkable growth in their organic search presence.

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If you’re ready to operationalize SEO as a core growth lever in your B2B SaaS, check out our SaaS SEO Strategy Guide for a deeper look at our frameworks. Or if you’re looking to build a tailored SEO program that delivers compounding growth, explore our SaaS SEO Services and see how we can help.

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B2B SEO Agency FAQs

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Should B2B SaaS Companies use an SEO Agency?

Validating SEO as a channel for B2B companies can be hard, as there are numerous variables and nuances. However, the main two questions a business needs to ask are;

• - Do we have the resources, opportunity, internal buy-in, and competitive advantages to develop and execute a differentiated SEO strategy?
• - Do we believe SEO could be an impactful channel - contributing 20%+ of revenue?
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If a B2B company is unable to answer these questions, they need to gain a better understanding of their product, business model, customers, competitive advantages, and SEO levers before exploring SEO as a scalable acquisition channel.

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What is a B2B SEO Agency?

B2B SEO agencies are marketing agencies that specifically focus on executing SEO for business to business companies to increase search visibility, attract qualified traffic, and convert visitors into leads or users to drive revenue growth.

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How long does it take to see SEO results for my B2B company?

SEO is a long-term strategy, and the timeline for results can vary based on factors such as industry competitiveness, content quality, and website authority.

Many clients begin to notice significant improvements in organic traffic and search rankings within six months. However, achieving and maintaining top positions requires ongoing effort and optimization.

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What services do B2B SEO agencies typically offer?

• SEO Strategy: Developing and executing tailored SEO strategies for B2B companies.
• On-Page Optimization: Enhancing website content and structure for better search visibility.
• Technical SEO: Addressing site performance issues like speed and mobile responsiveness.
• Content Marketing: Developing and promoting content that attracts and engages your target audience.
• Link Building: Acquiring high-quality backlinks to improve domain authority.
• Keyword Research: Identifying and targeting relevant search terms to drive qualified traffic.

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What are the benefits of implementing a B2B SEO strategy?

A well-executed SEO strategy can:

• Increase Organic Visibility: Enhance your presence in search engine results, leading to more traffic.
• Reduce Acquisition Costs: Lower customer acquisition costs by attracting users organically.
• Build Authority: Establish your brand as a leader in the industry through valuable content.
• Drive Sustainable Growth: Create a consistent pipeline of leads and conversions over time.
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Is there a contract when working with a B2B SEO agency?

Contract terms vary among agencies. Some may require a formal agreement with a specified duration, while others operate on a more flexible basis.

It's common for agencies to ask for a commitment period to allow sufficient time for SEO strategies to take effect. Discuss contract details, including duration and termination clauses, during your initial consultation to ensure alignment with your expectations.

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