In today’s digital-first world, B2B companies need a strategic approach to SEO to attract, engage, and convert high-value leads. Unlike B2C, where quick sales cycles dominate, B2B SEO agencies focus on long-term, high-intent strategies that align with complex buyer journeys.
With the right B2B SEO agency, you can build a predictable and scalable SEO function that drives sustained revenue growth. Whether you’re a SaaS startup scaling from Seed to Series A or an established enterprise looking to dominate organic search, choosing the right SEO partner is crucial.
In this guide, we’ve compiled a list of the top B2B SEO agencies that specialize in SEO for SaaS, enterprise brands, and B2B marketing services.
B2B SEO refers to the process of optimizing a website to attract organic traffic from business users. The overarching aim is to improve the visibility and ranking of the site in search engine results pages (SERPs), driving more traffic and conversions.
Before diving into the list, let’s break down the key factors that separate the best B2B SEO agencies from the rest:
Industry Experience – The best agencies understand the nuances of B2B SEO and how it differs from traditional SEO marketing services.
Proven Track Record – Look for agencies with case studies showing how they have helped SaaS companies, enterprise brands, and B2B businesses grow organically.
Full-Funnel SEO Strategy – The best B2B SEO agencies go beyond just rankings; they focus on conversion-driven content marketing, link building, and technical SEO.
Data-Driven Approach – A strong B2B SEO agency should use analytics and SEO automation to improve decision-making and ROI.
Customization & Scalability – Whether you’re a startup or an enterprise, your SEO strategy should be tailored to your business stage and growth goals.
Several B2B SEO agencies have established strong reputations for enhancing rankings. Here are some notable options:
In the competitive landscape of B2B SEO, several companies have distinguished themselves through innovative strategies, comprehensive services, and proven results. Here are some standout companies in the B2B SEO market:
Exalt Growth is a B2B SEO agency based in Sydney, Australia that specializes in providing bespoke solutions to B2B SaaS companies. They offer tailored services across organic growth, this includes SEO strategy, keyword research, competitor analysis, technical SEO, content strategy, and more. Exalt Growth has worked and had success with big names in the B2B SaaS industry, such as, Dovetail and Cascade.
They engage on a project, advisory, or ongoing basis. So whether you're looking to solve a specific challenge, or have someone own SEO end to end, Exalt Growth has the expertise to provide the solution.
SEO isn't dead. With nearly 3/4 of all online experiences starting by using a search engine, and SEO driving 24% of all SaaS traffic, second only to direct traffic at 60%. SEO is more important than ever.
To stay ahead in this evolving SEO landscape, we've developed a unique approach to optimize for users' needs, traditional search engines, and LLM-driven generative search, positioning our clients for sustained visibility in the future of search. Get in touch to see how we can 10x your growth through SEO.
Directive is a marketing agency specializing in the B2B industry, offering services such as content and SEO, paid media, conversion rate optimization, and performance design. Their Customer Generation methodology focuses on driving qualified pipeline growth, emphasizing revenue over mere traffic metrics.
Directive has collaborated with prominent tech brands, including Amazon, Uber Freight, and Calendly, delivering tailored strategies that align with clients' business objectives. Their comprehensive approach integrates creative design with data-driven tactics to enhance brand visibility and conversion rates.
Overview: Siege Media is a full-service SEO agency dedicated to facilitating business growth through compelling content. They emphasize user experience, ensuring optimized UX and SEO throughout client websites.
Strengths: Specializes in premium SEO content, particularly for SaaS companies.
Notable Clients: Asana, HubSpot, Intuit QuickBooks, Zendesk.
Overview: Ten Speed is an organic growth agency helping B2B companies increase awareness and authority through robust SEO and content strategies.
Strengths: Focuses on full-service SEO strategy and content creation.
Notable Clients: Bitly, Workvivo, ProsperOps.
Overview: With over 25 years of experience, Straight North is a digital marketing agency offering data-driven SEO services tailored for mid-market B2B companies.
Strengths: Emphasizes detailed and accurate data to drive successful SEO campaigns.
Notable Clients: ECE Global, FV Recycling, Spot, BluePay.
Overview: RevenueZen provides unique SEO strategies for diverse industries, focusing on analytics and content optimization.
Strengths: Develops strategic approaches tailored to various industries.
Notable Clients: 98point6, Zix, Wonderschool, Carevoyance, Bloomfire.
Overview: Sure Oak is a full-service SEO agency offering comprehensive services, including local and global SEO strategies.
Strengths: Expertise in both local and global B2B SEO.
Notable Clients: Exact Data, Mercedes-Benz, American Red Cross, Mayflower.
Overview: SEOProfy specializes in enterprise SEO, utilizing proprietary tools for in-depth analysis and insights.
Strengths: Offers enterprise-level SEO services with advanced data-driven approaches.
Notable Clients: Yolo Group, Preply, FXTM, Template Monster.
Omniscient Digital is an organic growth agency specializing in transforming content and SEO into effective growth channels for B2B software companies. Founded in 2019 and headquartered in Austin, Texas. Their services encompass SEO and content strategy, content production, optimization, link building, technical SEO, and digital marketing analytics.
Omniscient Digital has collaborated with notable clients such as Jasper, Order.co, Vendr, and Hotjar, delivering significant results. Their approach is data-driven and tailored, focusing on meaningful KPIs like qualified leads, pipeline, and revenue, making them a valuable partner for SaaS companies aiming to enhance their online presence and drive sustainable growth.
Overview: Growth Plays offers SEO services tailored for fintech companies, emphasizing growth and lead generation.
Strengths: Expertise in fintech and SaaS SEO strategies.
Notable Clients: Hopin, Podia, Heap, Lattice, LaunchDarkly.
Overview: Matter Made specializes in demand generation and SEO, helping B2B companies scale efficiently.
Strengths: Focuses on building tailored demand generation programs.
Notable Clients: Calm, G2, Dropbox, Loom, Yelp.
WebFX is a full-service digital marketing agency with over 25 years of experience, specializing in customized strategies to enhance online visibility and drive revenue for businesses across various industries, including SaaS. Their comprehensive SEO services encompass on-page optimization, technical SEO, content marketing, and link building, all tailored to meet the unique challenges of SaaS companies.
Recognized as the #1 SEO agency by Clutch, WebFX has a proven track record of delivering measurable results, making them a trusted partner for SaaS businesses aiming to improve their search engine rankings and overall digital presence.
Is a distinguished B2B SaaS marketing agency specializing in demand generation strategies that integrate SEO, paid media, content marketing, and revenue operations. Their methodology has been instrumental in generating over $100 million in pipeline annually for more than 100 B2B SaaS companies worldwide.
With a global, fully distributed team, Powered by Search emphasizes a client-centric approach, connecting clients directly with senior consultants to eliminate traditional agency bottlenecks. Their comprehensive services encompass demand generation strategy, SEO, paid media, content marketing, and more, making them a pivotal partner for SaaS companies aiming to enhance their online presence and achieve sustainable growth.
TripleDart is a specialized SaaS SEO agency dedicated to driving measurable growth for software-as-a-service companies. Their comprehensive suite of services includes on-page optimization, technical SEO, content marketing, and strategic link-building, all tailored to the unique challenges of the SaaS industry.
By focusing on product-led content and topical authority, TripleDart aims to enhance organic traffic and conversion rates for their clients. Their data-driven approach and commitment to aligning with business goals have earned them a reputation as a reliable partner for over 100 SaaS companies seeking to improve their search engine visibility and revenue.
Selecting the right B2B SEO agency depends on your industry, goals, and budget. Here are some key questions to ask:
A SEO agency needs real-world examples showcasing the significant growth they achieved, read our case studies on Dovetail and Cascade to see our philosophy in action.
Investing in the right B2B SEO agency can accelerate your organic growth, improve lead generation, and drive long-term revenue. Whether you’re a B2B SaaS startup, an enterprise tech company, or a niche B2B service provider, the agencies listed above offer tailored SEO marketing services to help you succeed.
Validating SEO as a channel for B2B companies can be hard, as there are numerous variables and nuances. However, the main two questions a business needs to ask are;
If a B2B company is unable to answer these questions, they need to gain a better understanding of their product, business model, customers, competitive advantages, and SEO levers before exploring SEO as a scalable acquisition channel.
B2B SEO agencies are marketing agencies that specifically focus on executing SEO for business to business companies to increase search visibility, attract qualified traffic, and convert visitors into leads or users to drive revenue growth.
SEO is a long-term strategy, and the timeline for results can vary based on factors such as industry competitiveness, content quality, and website authority.
Many clients begin to notice significant improvements in organic traffic and search rankings within six months. However, achieving and maintaining top positions requires ongoing effort and optimization.
A well-executed SEO strategy can:
Contract terms vary among agencies. Some may require a formal agreement with a specified duration, while others operate on a more flexible basis.
It's common for agencies to ask for a commitment period to allow sufficient time for SEO strategies to take effect. Discuss contract details, including duration and termination clauses, during your initial consultation to ensure alignment with your expectations.