Top 18 B2B SaaS SEO Agencies for 2025

Choosing the right B2B SaaS SEO agency can be the difference between stagnation and exponential growth for your business. As the SaaS industry becomes increasingly competitive, companies need specialized SEO strategies that go beyond basic optimizations, focusing on technical SEO, content marketing, and lead generation tailored to the B2B buyer journey.

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With leading B2B SaaS companies seeing up to 702% ROI from SEO and hitting breakeven in 7 months on average, not investing in SEO means falling behind.

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While some businesses attempt to build an in-house SEO team, partnering with a proven SaaS SEO agency can accelerate results by leveraging industry expertise, proprietary frameworks, and data-driven execution. In this guide, we’ll explore the 18 best B2B SaaS SEO agencies that excel in delivering organic growth, higher search visibility, and revenue-generating strategies for SaaS brands in 2025 and beyond.

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Related readings:

• - Guide to developing B2B SaaS SEO strategy
  - SaaS tools for executing SEO strategy
• - What do SaaS SEO agencies do?
• - SaaS SEO case studies

• - SaaS SEO services

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What is B2B SaaS SEO?

B2B SaaS SEO refers to the process of optimizing a software-as-a-service website to attract organic traffic from business users. The overarching aim is to improve the visibility and ranking of the site in search engine results pages (SERPs), driving more traffic and conversions.

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B2B SaaS SEO Agency vs General SEO Agency

SEO agencies for B2B SaaS differ from general SEO agencies in that they have expertise in the nuances of B2B SaaS SEO and can develop and execute specific SEO strategies to solve the unique challenges B2B SaaS businesses face.

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B2B SaaS SEO agency expertise is especially valuable for;

• - Finding long-tail and high-intent keywords.
• - Technical SEO for B2B SaaS platforms.
• - Understanding complex customer journeys and funnel optimization.
• - Leveraging the product for growth through Product-Led SEO.
• - Connecting industry expertise with performance metrics.

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Top 18 B2B SaaS SEO Agencies

When seeking tailored SEO services specifically for B2B SaaS companies, consider the following agencies renowned for their expertise in this niche:

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1. Exalt Growth
2. Skale
3. SimpleTiger
4. Accelerate
5. MADX
6. Codeless
7. Single Grain
8. Directive
9. Kalungi
10. WebFX
11. Powered by Search
12. TrippleDart
13. Omniscient Digital
14. Rock the Rankings
15. Siege Media
16. Growth Plays
17. RevenueZen
18. First Page Sage

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Should B2B SaaS Companies use an SEO Agency?

Validating SEO as a channel for B2B SaaS companies can be hard, as there are numerous variables and nuances. However, the main two questions a SaaS business needs to ask are;

• - Do we have the resources, opportunity, internal buy-in, and competitive advantages to develop and execute a differentiated SEO strategy?
• - Do we believe SEO could be an impactful channel - contributing 20%+ of revenue?
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If a B2B SaaS is unable to answer these questions, they need to gain a better understanding of their product, business model, customers, competitive advantages, and SEO levers before exploring SEO as a scalable acquisition channel.

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18 Best B2B SaaS SEO Agencies Review

Several B2B SEO agencies have established strong reputations for enhancing rankings among SaaS companies. Here are some notable options:

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1. Exalt Growth - SEO Agency for SaaS Companies

Exalt Growth is a B2B SaaS SEO agency based in Sydney, Australia that specializes in providing bespoke solutions to B2B SaaS companies. They offer tailored services across organic growth, this includes SEO strategy, keyword research, competitor analysis, technical SEO, content strategy, and more. Exalt Growth has worked and had success with big names in the B2B SaaS industry, such as, Dovetail and Cascade.

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Date Established: 2019

Headquarters Located: Sydney, Australia.

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Notable Services:

1. SEO Strategy
2. Content Strategy
3. Competitor Analysis
4. Product-Led SEO
5. Transactional SEO
6. Editorial SEO
7. Programmatic SEO
8. Technical SEO
9. Generative Engine Optimization
10. Semantic SEO

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Notable Clients:

1. Dovetail - $89 Million Series A B2B SaaS company
2. Cascade - $40 Million Series A B2B SaaS company
3. & more under NDA!

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Exalt Growth engage on a project, advisory, or ongoing basis. So whether you're looking to solve a specific challenge, or have someone own SEO end to end, Exalt Growth has the expertise to provide the solution.

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SEO isn't dead. With nearly 3/4 of all online experiences starting by using a search engine, and SEO driving 24% of all SaaS traffic, second only to direct traffic at 60%. SEO is more important than ever.

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To stay ahead in this evolving SEO landscape, we've developed a unique approach to optimize for users' needs, traditional search engines, and LLM-driven generative search, positioning our clients for sustained visibility in the future of search. Get in touch to see how we can 10x your growth through SEO.

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2. Skale

Date Established: 2019

Headquarters Located: London, United Kingdom

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Notable Services:

• SaaS SEO Strategy & Execution

• Content Production

• Link Building & Outreach

• Conversion Rate Optimization (CRO)

• Technical SEO & Website Migrations  

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Notable Clients:

• Rezi

• Holded

• Slite

• Attest

• Flodesk

• Piktochart

• Happy Scribe

• Nathan Latka  

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Skale is a specialized SEO agency dedicated to accelerating revenue growth for SaaS companies by transforming their SEO channels into robust revenue engines. Their comprehensive services encompass SEO strategy and execution, content production, link building and outreach, and website migrations, all tailored to the unique demands of SaaS businesses.

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Founded by industry experts with extensive experience in scaling demand generation for B2B SaaS businesses, Skale operates with a global team across multiple continents, ensuring a broad and diverse perspective in their strategies.

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3. SimpleTiger LLC

Date Established: 2006

Headquarters Located: Sarasota, Florida, USA

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Notable Services:

• SaaS-focused SEO strategy and execution

• Content marketing and creation

• High-authority link building

• PPC management (search and social)

• Web design and development

• AI-enhanced keyword research and data intelligence  

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Notable Clients:

• Segment

• Bitly

• Twilio

• Intuit

• JotForm

• ContractWorks

• Gelato

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SimpleTiger LLC is a specialized SaaS marketing agency that focuses on driving predictable sales and monthly recurring revenue (MRR) growth for SaaS products. With over 15 years of experience, they offer a comprehensive suite of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and web design, all tailored to the unique needs of SaaS businesses.

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Their approach emphasizes rapid results through data-driven strategies, proprietary AI technology, and a proven playbook of effective tactics. SimpleTiger's process involves meticulous planning, strategy development, implementation, content production, promotion, and ongoing performance analysis to ensure continuous improvement and scalability. They have a track record of success with various SaaS clients, delivering significant increases in organic traffic and first-page keyword rankings.

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4. Accelerate Agency

Date Established: 2017

Headquarters Located: Bristol, England, UK

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Notable Services:

• SaaS SEO Strategy

• Technical & Onsite SEO

• Content Marketing & AI-Assisted Content Analysis

• Link Building & Outreach

• Conversion Rate Optimization (CRO)

• Analytics Consulting    

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Notable Clients:

• Dialpad

• PandaDoc

• Databricks

• Brightpearl

• RingCentral  

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Accelerate Agency is a specialized SaaS SEO firm that leverages a comprehensive approach combining human expertise, data analytics, and machine learning to enhance the online presence of SaaS companies. Their services encompass technical SEO audits, on-site content optimization, strategic link building, and extensive outreach, all tailored to the unique needs of the SaaS industry.

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The agency's commitment to delivering tangible results is reflected in its long-standing partnerships with leading brands and its ability to adapt strategies to the evolving digital landscape.

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5. MADX

• Date Established: 2021  
• Headquarters Located: London, United Kingdom

Notable Services:

• SEO Strategy & Consulting

• • Technical SEO Audits

• • Content Marketing

• • Link Building & Digital PR

• • Keyword Research & Topical Authority

• • Performance Reporting & KPI Tracking  

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Notable Clients:

• MoonPay

• • VEED.IO

• • Postalytics

• • EnterpriseAlumni

• • Brucira

• • Parcel Tracker  

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MADX is a London-based SEO agency specializing in comprehensive digital marketing solutions tailored for SaaS companies. Their services encompass in-depth technical audits, on-page SEO optimization, strategic content planning, and effective distribution, all aimed at enhancing online visibility and driving sustainable growth.

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MADX ensures that content and backlinks are pertinent and valuable, steering clear of low-quality practices. Their approach delivers measurable results within the first 90 days, balancing short-term wins with long-term success to support SaaS businesses in achieving their growth objectives.

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6. Codeless

• Date Established: 2014  
• Headquarters Located: Lone Tree, Colorado, USA  
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Notable Services:

• SEO Strategy & Consulting

• • Technical SEO Audits

• • Content Marketing

• • Link Building & Digital PR

• • Keyword Research & Topical Authority

• • Performance Reporting & KPI Tracking

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Notable Clients:

• Monday.com

• Robinhood

• Zapier

• Freshworks

• Miro

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Codeless is a content production agency specializing in creating high-quality, SEO-optimized content tailored to the unique needs of SaaS companies. Their comprehensive services encompass content strategy development, expert writing, meticulous editing, and performance analytics, ensuring that each piece not only engages the target audience but also ranks effectively in search engines.

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By integrating AI-powered SEO tools and collaborating closely with clients, Codeless delivers content that aligns with brand voice and drives measurable growth. This dedication to excellence and scalability makes Codeless a top choice for SaaS companies aiming to elevate their online presence through strategic content marketing.

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7. Single Grain

Date Established: 2009

Headquarters Located: Los Angeles, California, USA

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Notable Services:

• Search Engine Optimization (SEO)

• Content Marketing

• Conversion Rate Optimization (CRO)

• SEO Automation

• Web3 Services

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Notable Clients:

• Amazon

• Uber

• Airbnb

• Salesforce

• Intuit

• Drift

• Alexa  

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Single Grain is a revenue-driven SEO agency that enhances businesses' online presence through innovative strategies. Founded by Eric Siu, who has collaborated with industry leaders like Amazon, Uber, Airbnb, and Salesforce, Single Grain offers a comprehensive suite of services, including on-page and off-page SEO, technical audits, content marketing, and link building. Their data-driven approach ensures that each strategy is customized to align with a client's specific goals and industry dynamics.

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By staying abreast of evolving SEO algorithms and industry best practices, Single Grain consistently delivers measurable results, making them a trusted partner for businesses aiming to elevate their digital footprint.

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8. Directive Agency

Date Established: 2014

Headquarters Located: Irvine, California, USA

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Notable Services:

• Customer Generation methodology

• On-Page SEO

• Content Production

• Technical SEO

• Conversion Rate Optimization (CRO)

• Revenue Operations (RevOps)

• Go-to-Market Strategy  

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Notable Clients:

• Amazon

• Uber Freight

• Snap Inc.

• Calendly

• Adobe

• Cisco

• ZoomInfo

• Gong

• SentinelOne

• Samsung

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Directive is a marketing agency specializing in the SaaS industry, offering services such as content and SEO, paid media, conversion rate optimization, and performance design. Their Customer Generation methodology focuses on driving qualified pipeline growth, emphasizing revenue over mere traffic metrics.

Directive has collaborated with prominent tech brands, including Amazon, Uber Freight, and Calendly, delivering tailored strategies that align with clients' business objectives. Their comprehensive approach integrates creative design with data-driven tactics to enhance brand visibility and conversion rates.

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9. Kalungi

Date Established: 2018

Headquarters Located: Seattle, Washington, USA

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Notable Services:

• Fractional CMO leadership

• Full-service B2B SaaS marketing team

• Go-to-market (GTM) strategy and execution

• Strategic SEO audits & growth planning

• Keyword research & content optimization

• Technical SEO enhancements

• Competitor analysis & benchmarking

• Marketing automation and reporting

• Conversion rate optimization (CRO)

• HubSpot implementation and optimization    

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Notable Clients:

• Beezy

• Patch

• PSIgnite

• Performio

• Fraxion

• Acumatica

• Atera

• DataGuard

• Clearwave

• SocialLadder  

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Kalungi is a specialized B2B SaaS marketing agency that offers comprehensive services tailored to the unique needs of software companies. Their expertise encompasses a full spectrum of marketing functions, including strategic leadership, content creation, SEO, branding, and account-based marketing.

By implementing a proven go-to-market playbook, Kalungi effectively accelerates growth for early-stage SaaS businesses.

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Notably, they operate on a pay-for-performance model, ensuring alignment with their clients' success. Kalungi's holistic approach integrates various marketing disciplines, providing a cohesive strategy that drives demand generation and enhances market presence for B2B SaaS companies.

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10. WebFX

• Date Established: 1996  
• Headquarters Located: 1705 N Front St, Harrisburg, Pennsylvania, USA
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Notable Services:

• • B2B SaaS SEO Strategy

• • Enterprise SEO

• • Technical SEO Audits

• • Content Marketing & SEO Copywriting

• • Generative Engine Optimization (GEO)

• • Conversion Rate Optimization (CRO)

• • RevenueCloudFX – Proprietary Marketing Technology

• • AI-Powered SEO Services

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Notable Clients:

• Conestoga Wood Specialties

• • Muni-Link

• • PMBA

• • Various B2B SaaS and enterprise clients across diverse industries  

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WebFX is a full-service digital marketing agency with over 25 years of experience, specializing in customized strategies to enhance online visibility and drive revenue for businesses across various industries, including SaaS. Their comprehensive SEO services encompass on-page optimization, technical SEO, content marketing, and link building, all tailored to meet the unique challenges of SaaS companies.

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Recognized as the #1 SEO agency by Clutch, WebFX has a proven track record of delivering measurable results, making them a trusted partner for SaaS businesses aiming to improve their search engine rankings and overall digital presence.

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11. Powered by Search

Date Established: 2009

Headquarters Located: Toronto, Ontario, Canada

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Notable Services:

• Demand Generation Strategy

• Search Engine Optimization (SEO)

• Paid Advertising (PPC)

• Account-Based Marketing (ABM)

• Content Marketing & Publishing

• Digital PR & Link Building

• HubSpot Marketing Operations & RevOps

• SaaS Web Design & Development  

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Notable Clients:

• VMware

• Varonis

• Fortra

• Basecamp

• Elastic

• TouchBistro

• iWave

• PointClickCare

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Is a distinguished B2B SaaS marketing agency specializing in demand generation strategies that integrate SEO, paid media, content marketing, and revenue operations. Their methodology has been instrumental in generating over $100 million in pipeline annually for more than 100 B2B SaaS companies worldwide.

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With a global, fully distributed team, Powered by Search emphasizes a client-centric approach, connecting clients directly with senior consultants to eliminate traditional agency bottlenecks. Their comprehensive services encompass demand generation strategy, SEO, paid media, content marketing, and more, making them a pivotal partner for SaaS companies aiming to enhance their online presence and achieve sustainable growth.

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12. TripleDart Agency

• Date Established: December 2020  
• Headquarters Located: Plano, Texas, USA, and Bangalore, India
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Notable Services:

• • • • • Performance SEO: Drives organic growth through scalable keyword targeting, backlinking, and rapid content production.

• • • • • • Content Marketing & Thought Leadership: Builds authority with strategic, high-quality content tailored to B2B SaaS audiences.

• • • • • • Marketing automation and attribution
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Notable Clients:

• • • • ByteDance
  • • Freshworks
  • • Sprinklr
  • • MoEngage
  • • Airbase
  • • SpotDraft
  • • Plivo
  • • Rezolve.ai
  • • Docupilot

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TripleDart is a specialized SaaS SEO agency dedicated to driving measurable growth for software-as-a-service companies. Their comprehensive suite of services includes on-page optimization, technical SEO, content marketing, and strategic link-building, all tailored to the unique challenges of the SaaS industry.

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By focusing on product-led content and topical authority, TripleDart aims to enhance organic traffic and conversion rates for their clients. Their data-driven approach and commitment to aligning with business goals have earned them a reputation as a reliable partner for over 100 SaaS companies seeking to improve their search engine visibility and revenue.

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13. Omniscient Digital

• Date Established: 2019  
• Headquarters Located: Austin, Texas, USA
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Notable Services:

• • • SEO & Content Strategy

• • • Content Production

• • • Content Optimization

• • • Link Building & Digital PR

• • • Technical SEO

• • • Digital Marketing Analytics

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Notable Clients:

• • • SAP
    
    • • • Adobe
    • • • Loom
    • • • Hotjar
    • • • Asana
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Omniscient Digital is an organic growth agency specializing in transforming content and SEO into effective growth channels for B2B software companies. Founded in 2019 and headquartered in Austin, Texas. Their services encompass SEO and content strategy, content production, optimization, link building, technical SEO, and digital marketing analytics.

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Omniscient Digital has collaborated with notable clients such as Jasper, Order.co, Vendr, and Hotjar, delivering significant results. Their approach is data-driven and tailored, focusing on meaningful KPIs like qualified leads, pipeline, and revenue, making them a valuable partner for SaaS companies aiming to enhance their online presence and drive sustainable growth.

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14. Rock the Rankings

Date Established: 2017

Headquarters Located: Charlotte, North Carolina, USA

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Notable Services:

• SaaS SEO Strategy & Consulting

• Revenue-Focused Content Creation

• Technical SEO & On-Page Optimization

• Link Building & Digital PR

• Conversion Rate Optimization (CRO)  

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Notable Clients:

• Exploding Topics

• Quant Insights

• Toast

• Upwork

• Bizzabo  

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Rock The Rankings is a specialized SaaS SEO agency founded in 2017, headquartered in Charlotte, North Carolina.

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The agency focuses exclusively on helping SaaS and B2B tech companies scale their organic growth through a proprietary 3-step framework:  

1. Content Audit, Research & Strategy – Developing a revenue-focused SEO content roadmap aligned with business goals.

2. Revenue-Focused Content Production – Creating high-quality content that ranks well and converts visitors into customers.

3. Content Optimization & Link Building – Enhancing content performance through optimization and strategic link acquisition.

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Unlike traditional agencies, Rock The Rankings offers direct collaboration with its founder, ensuring expert-level guidance throughout the engagement. The agency has delivered significant results for clients, such as a 1,100% increase in organic traffic and substantial growth in qualified leads.

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With a commitment to transparency and measurable outcomes, Rock The Rankings continues to be a trusted partner for SaaS companies aiming to accelerate their growth through SEO.

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15. Siege Media

Date Established: 2012

Headquarters Located: San Diego, California, USA (100% remote team)

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Notable Services:

• SEO-Focused Content Marketing

• Content Strategy & Creation

• Link Building & Digital PR

• Technical SEO

• Content Localization  

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Notable Clients:

• Asana

• Intuit

• Casper

• Zapier

• Figma

• Zendesk

• Airbnb

• Kraken  

Founded in 2012, Siege Media is a leading SaaS SEO-focused content marketing agency headquartered in San Diego, California, operating with a fully remote team. The agency specializes in driving organic growth for SaaS, fintech, and e-commerce brands through high-quality content, strategic link building, and technical SEO.

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Siege Media’s approach is data-driven, utilizing their proprietary Keyword Opposition to Benefit (KOB) analysis to identify high-impact content opportunities. Their services encompass comprehensive content strategy, creation, and promotion, ensuring that content not only ranks well but also drives meaningful traffic and conversions.

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The agency has a proven track record of delivering significant results for clients. For instance, they helped Figma increase the organic traffic value for its Resource Library by 2,065%, and assisted Zapier in achieving a 10+ million increase in organic traffic. Their work with Casper led to a $796,000 monthly increase in traffic value.  

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Siege Media’s commitment to excellence and innovation has earned them recognition as one of the top digital PR agencies, particularly noted for their evergreen content strategies that continue to deliver value over time.  

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With a team of over 100 professionals, Siege Media continues to set the standard in SEO and content marketing, helping brands achieve sustainable growth and a strong online presence.

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16. Growth Plays

• Date Established: 2018
• Headquarters Located: Los Angeles, California, USA
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Notable Services:

• B2B SaaS SEO Strategy

• Content Strategy & Thought Leadership

• Product Marketing Alignment

• Demand Generation

• Technical SEO Audits

• Keyword Research & Content Audits

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Notable Clients:

• Calendly

• Lattice

• Cortex

• Heap

• Podia

• Hopin

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Growth Plays specializes in delivering strategic SEO and content marketing services tailored for B2B SaaS companies. Their approach focuses on aligning content with product marketing and demand generation efforts, ensuring that SEO initiatives drive meaningful business outcomes.

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By emphasizing thought leadership and comprehensive content strategies, Growth Plays helps clients enhance their online visibility and generate qualified leads.

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17. RevenueZen

Date Established: 2017

Headquarters Located: Portland, Oregon, USA

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Notable Services:

• B2B SEO services

• B2B content marketing

• Generative Engine Optimization (GEO)

• Technical SEO

• Conversion Rate Optimization (CRO)

• Analytics and performance reporting

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Notable Clients:

• • Amazon
• • Pilot
• • Lightyear
• • Expensify
• • Smartsheet
• • Incfile

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RevenueZen is a Portland-based B2B SaaS SEO and content marketing agency known for helping early-stage and growth-stage companies build predictable pipelines through organic strategies. Since 2017, they’ve worked with high-growth SaaS brands like Lightyear, Expensify, and Pilot, offering services such as SEO, content creation, sales enablement, and LinkedIn thought leadership. RevenueZen blends deep technical SEO with modern storytelling to turn search visibility into real revenue outcomes.

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18. First Page Sage

• Date Established: 2009
• Headquarters Located: San Francisco, California, USA
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Notable Services:

• SEO strategy andconsulting

• Thought leadership and content

• Technical SEO audits

• Conversion Rate Optimization (CRO)

• Lead generation for B2B SaaS

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Notable Clients:

• • Salesforce
• • Microsoft
• • Logitech
• • Verisign
• • SoFi
• • NBC
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First Page Sage specializes in combining SEO with thought leadership to drive demand and lead generation for B2B companies. Their approach involves creating a strategic keyword map, assigning keywords to appropriate page types, and developing content that aligns with the company’s most valuable keywords. The agency focuses on metrics like Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to measure the success of their campaigns.  

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With a team experienced in various industries, including SaaS, fintech, healthcare, and manufacturing, First Page Sage has a track record of helping clients achieve significant increases in keyword rankings and lead generation through their SEO strategies.

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How to Hire The Right B2B SaaS SEO Agency?

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1. Define your goals

What challenge/s are you looking to solve with SEO? Do you want a specific service? Are you looking for an agency to take ownership of the channel?

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2. Research agencies with SaaS experience

Here you’re looking for factors indicating previous agency performance with SaaS clients, like cost, engagement time, and website impact.

A good way to judge an agency’s contextual SaaS knowledge is by reading the agency’s content to see whether they have a specific content strategy and display expertise through their writing.

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3. Request case studies and success metrics

Case studies enable you to look at an agency’s processes and how they impact and connect to business performance. If a case study doesn’t show a connection of the strategy laddering up to revenue impact, they probably aren’t going to understand the nuances of SaaS growth and how SEO fits into a broader GTM approach.

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4. Evaluate communication style and transparency

It’s important to hire an agency that understands the language of SaaS. In doing so, you make your life easier and are more likely to get better results as the SEO strategy will align with GTM.

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Also, agencies that constantly talk about Google updates and only update on a monthly basis are a major red flag.

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5. Reporting and ROI tracking

Can the agency connect SEO efforts to revenue? Organic traffic is an indicator of success, not the target metric.

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6. Agency Tool Stack

It is a good question to ask what tools an agency uses as it can indicate their approach to SEO. If agencies only use Ahrefs/SEMrush, Screaming Frog, and Frase/Surfer SEO, they probably have a limited and outdated approach to SEO and aren’t able to facilitate the channel to its full potential.

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B2B SaaS SEO Agency Case Studies

Through real-world partnerships with high-growth B2B SaaS brands like Dovetail and Cascade, we’ve proven how strategic, product-aligned SEO strategy can drive thousands of qualified visitors, reduce CAC, and build sustainable visibility in the SERPs.

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This article breaks down exactly how we helped these companies turn search into a primary acquisition lever, scaling to Series A and 10x traffic growth. Whether you’re a founder, growth marketer, or in-house SEO, these case studies serve as a blueprint for transforming organic search into a core part of your SaaS growth engine.

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Dovetail: 10x Growth Through SEO

Dovetail is a Sydney-based customer insights platform that enables teams to turn user feedback into actionable insights.

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Challenges:

• Despite being a well-funded Series A company, Dovetail had no prior SEO or growth marketing initiatives.

• Needed to validate SEO as a viable acquisition channel.

• Required internal buy-in and budget allocation for SEO efforts.

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Strategy & Execution:

• Conducted in-depth research on product, market, and customer pain points.

• Identified key topics under umbrella terms like “research,” “product development,” and “experience.”

• Developed a scalable SEO strategy focused on topical authority.

• Executed a domain migration to improve brand strength.

• Created hundreds of articles targeting specific user profiles and search intents.

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Results:

• 878% increase in monthly organic traffic.

• 9x growth in referring domains over 12 months.

• Expanded from 62 to 4,800+ top 3 keyword rankings in 18 months.

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Key Takeaways – Dovetail:

• A focused, topic-cluster strategy can help build authority quickly, even from scratch.

• Internal alignment and SEO buy-in are crucial for early execution success.

• Thoughtfully scaling content production is key to dominating high-intent keywords.

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Cascade: Creating a Category with Product-Led SEO

Cascade is a fully remote B2B SaaS company offering a strategy execution platform that helps teams plan, execute, and track strategies effectively.

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Challenges:

• Needed to create awareness for a new category; strategy execution.

• Faced long sales cycles and complex buyer journeys.

• Aimed to pivot from a sales-led to a product-led growth model.

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Strategy & Execution:

• Validated SEO as a scalable and defensible revenue channel.

• Leveraged product capabilities to templatize content at scale.

• Focused content creation around the umbrella topic of “strategy.”

• Built a comprehensive template library to meet a variety of strategic planning needs.

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Results:

• 670% increase in monthly organic traffic.

• 16x growth in referring domains over 24 months.

• Achieved 700+ top 3 keyword rankings for the template library.

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Key Takeaways – Cascade:

• Creating a scalable content engine rooted in product utility drives compounding organic growth.

• Templatized SEO content can position your product as the solution to diverse use cases.

• Building around a core topical theme (e.g., strategy) enhances brand relevance and rankings.

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These case studies demonstrate the power of a well-executed SEO strategy tailored to a company’s unique challenges and goals. By understanding the market, leveraging product strengths, and creating targeted content, both Dovetail and Cascade achieved remarkable growth in their organic search presence.

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If you’re ready to operationalize SEO as a core growth lever in your B2B SaaS, check out our SaaS SEO Strategy Guide for a deeper look at our frameworks. Or if you’re looking to build a tailored SEO program that delivers compounding growth, explore our SaaS SEO Services and see how we can help.

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B2B SaaS SEO Agency FAQs

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What is a B2B SaaS SEO Agency?

B2B SaaS SEO agencies are marketing agencies that specifically focus on executing SEO for business to business Software-as-a-Service companies to increase search visibility, attract qualified traffic, and convert visitors into leads or users to drive revenue growth.

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How long does it take to see SEO results for my B2B SaaS company?

SEO is a long-term strategy, and the timeline for results can vary based on factors such as industry competitiveness, content quality, and website authority.

Many clients begin to notice significant improvements in organic traffic and search rankings within six months. However, achieving and maintaining top positions requires ongoing effort and optimization.

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What services do B2B SaaS SEO agencies typically offer?

• SEO Strategy: Developing and executing tailored SEO strategies for SaaS companies.
• On-Page Optimization: Enhancing website content and structure for better search visibility.
• Technical SEO: Addressing site performance issues like speed and mobile responsiveness.
• Content Marketing: Developing and promoting content that attracts and engages your target audience.
• Link Building: Acquiring high-quality backlinks to improve domain authority.
• Keyword Research: Identifying and targeting relevant search terms to drive qualified traffic.
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How do I choose the right B2B SaaS SEO agency for my business?

Selecting the appropriate agency involves evaluating:

• - Experience
• - Results
• - Client Testimonials
• - Approach
• - Customized Strategies
• - Communication
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What are the benefits of implementing a B2B SaaS SEO strategy?

A well-executed SEO strategy can:

• Increase Organic Visibility: Enhance your presence in search engine results, leading to more traffic.
• Reduce Acquisition Costs: Lower customer acquisition costs by attracting users organically.
• Build Authority: Establish your brand as a leader in the industry through valuable content.
• Drive Sustainable Growth: Create a consistent pipeline of leads and conversions over time.
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Is there a contract when working with a B2B SaaS SEO agency?

Contract terms vary among agencies. Some may require a formal agreement with a specified duration, while others operate on a more flexible basis.

It's common for agencies to ask for a commitment period to allow sufficient time for SEO strategies to take effect. Discuss contract details, including duration and termination clauses, during your initial consultation to ensure alignment with your expectations.

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